Your Vision,
Actualized
Our Approach
Newcomers to the hospitality industry face a lot of challenges. But the biggest and most unexpected of these is lack of clarity. Lack of clarity about what you’ll need. What you’ll need to do. And who you should turn to for advice when things get complicated.
All this uncertainty can waste a ton of time and resources before you even get your foot in the door. But at MyLynn Strategic Partners, we make clarity our highest priority, so you’ll always be able to cut through the noise and get a clear picture of the “when, why, and how” of your business, allowing you to make the right choices for your franchise from the very beginning.
We take pains to honor this priority through our unique, “listen first” approach. This strategy lets us focus on your individual franchise goals and helps us crystalize your vision into a plan of action that’s built to get you up and running as smoothly and effectively as possible. As part of this personalized process, we promise to always:
Assess
your current situation to identify the scope of work required to achieve your objectives
Analyze
market trends as well as emerging technologies to identify potential areas for innovation as you grow
Conduct
brainstorming sessions to generate creative ideas tailored specifically to your business needs
MyLynn’s Approach is Personal Yet Professional.
MyLynn takes personal interest in success of her partners and goes above and beyond to help them. She treats it like her own business and even though her role is to consult and advice; she takes full accountability and ensures her partners are successful.
Tam Tr.
Having built my own business from the ground up, I know all about the hundreds of tasks needed to get the proverbial ball rolling.
I also know these tasks are much, much easier to handle when you have an experienced adviser by your side: someone who can help you make informed decisions quickly and efficiently, so your project doesn’t get held up or dragged out unnecessarily.
In fact, I’ve learned: a seasoned industry veteran with years of hands-on experience is worth their weight in gold. Especially if your business is facing financial difficulties or operational roadblocks.
And really: Why would you trust your investment to just anyone?
A sole practitioner with limited credentials probably won’t have the resources or the expertise necessary for your business to thrive. Instead, it’s best to seek out a partner with a proven record in the field; a tried-and-tested toolbox of industry solutions; and a passionate, can-do attitude that never, ever quits.
And really: Why would you trust your investment to just anyone?
A sole practitioner with limited credentials probably won’t have the resources or the expertise necessary for your business to thrive. Instead, it’s best to seek out a partner with a proven record in the field; a tried-and-tested toolbox of industry solutions; and a passionate, can-do attitude that never, ever quits.
Concept &
Business Plan
Identify the client’s individual needs and goals as well as the nature of their business (with the help of market research and competitive analysis).
Support in finding a location, negotiating a lease, and mapping out potential paths for scalability and growth.
Ensure compliance with all legal and regulatory requirements for the client’s chosen location.
And really: Why would you trust your investment to just anyone?
A sole practitioner with limited credentials probably won’t have the resources or the expertise necessary for your franchise to thrive. Instead, it’s best to seek out a partner with a proven record in the field; a tried-and-tested toolbox of industry solutions; and a passionate, can-do attitude that never, ever quits.
Brand Identity
& Brand Elements
Help define the brand’s overarching mission and purpose, emphasizing its values and the impact it seeks to have on the market (and on the world).
Uncover the behaviors and demographics of ideal customers by creating detailed, heavily researched buyer personas.
Assist in developing a visual identity that includes logos, color schemes, typography, and design guidelines – all carefully aligned with the brand's personality and positioning.
And really: Why would you trust your investment to just anyone?
A sole practitioner with limited credentials probably won’t have the resources or the expertise necessary for your franchise to thrive. Instead, it’s best to seek out a partner with a proven record in the field; a tried-and-tested toolbox of industry solutions; and a passionate, can-do attitude that never, ever quits.
Menu Ideation
& Creation
Conduct research to identify market gaps and opportunities for differentiation.
Provide support for menu structuring in areas such as categorization, pricing, and portion size.
Determine the optimal number of menu items, striking the right balance between variety and efficiency.
And really: Why would you trust your investment to just anyone?
A sole practitioner with limited credentials probably won’t have the resources or the expertise necessary for your franchise to thrive. Instead, it’s best to seek out a partner with a proven record in the field; a tried-and-tested toolbox of industry solutions; and a passionate, can-do attitude that never, ever quits.
Staffing
& Training
Provide staffing and training assistance to ensure the resulting workforce is skilled, engaged, and emotionally aligned with the company’s culture and objectives.
And really: Why would you trust your investment to just anyone?
A sole practitioner with limited credentials probably won’t have the resources or the expertise necessary for your franchise to thrive. Instead, it’s best to seek out a partner with a proven record in the field; a tried-and-tested toolbox of industry solutions; and a passionate, can-do attitude that never, ever quits.
Ongoing Consulting & Support
Offer continued support to help clients adapt to industry changes, maintain their hard-earned success, and improve their business over time.
Concept &
Business Plan
Identify the client’s individual needs and goals as well as the nature of their business (with the help of market research and competitive analysis).
Support in finding a location, negotiating a lease, and mapping out potential paths for scalability and growth.
Ensure compliance with all legal and regulatory requirements for the client’s chosen location.
Brand Identity
& Brand Elements
Help define the brand’s overarching mission and purpose, emphasizing its values and the impact it seeks to have on the market (and on the world).
Uncover the behaviors and demographics of ideal customers by creating detailed, heavily researched buyer personas.
Assist in developing a visual identity that includes logos, color schemes, typography, and design guidelines – all carefully aligned with the brand's personality and positioning.
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Menu Ideation
& Creation
Conduct research to identify market gaps and opportunities for differentiation.
Provide support for menu structuring in areas such as categorization, pricing, and portion size.
Determine the optimal number of menu items, striking the right balance between variety and efficiency.
Staffing
& Training
Provide staffing and training assistance to ensure the resulting workforce is skilled, engaged, and emotionally aligned with the company’s culture and objectives.
%20(1).png)
Ongoing Consulting & Support
Offer continued support to help clients adapt to industry changes, maintain their hard-earned success, and improve their business over time.
